At Baba Me we feel some things are really important. Great quality, sustainability, longevity are all up there. To us it is really important that the people who make the products we sell are treated fairly and paid well for the work they do. Certified organisations ensure that the communities in developing worlds who create these products are looked after, farmers are paid fair prices, they have good working conditions. For tea, coffee and chocolate, the crops are grown in a sustainable way. Under the traditional model, producers were disadvantaged with middlemen paying them low prices for their products and selling on at a profit. With certified companies there are no middlemen, the producer deals directly with the distributor and they get paid a fair wage while working in a safe environment. They also develop the community, investing in health care and education. Fair Trade is better for the producers, their communities and the environment.